Why Fundraisers Are in High Demand and How to Find the Best Talent

Charity Fundraisers

Charity Recruitment in Scotland

Scotland’s charity sector is thriving, with over 25,000 registered charities working to create positive change. From small community-led initiatives to large national organisations, charities play a vital role in addressing social issues, healthcare, education, and environmental sustainability. However, one of the biggest challenges they face is finding skilled fundraisers to sustain and grow their missions.

The Growing Need for Fundraisers

Fundraising is the lifeblood of any charity. Without a dedicated team securing donations, sponsorships, and grants, many organisations struggle to continue their important work. Roles such as individual giving managers, corporate partnership leads, trust and foundation officers, and major donor fundraisers are increasingly in demand.

The shift towards digital fundraising, crowdfunding, and donor engagement strategies means charities need professionals who understand the latest trends and can build sustainable funding pipelines. Yet, recruiting and retaining the right people is proving to be a significant challenge.

Why Charities Struggle to Recruit Fundraisers

Despite the high demand, many charities find it difficult to attract and retain top fundraising talent. Some of the key challenges include:

  • Skills Shortages – Scotland faces a shortfall of experienced fundraisers, particularly in high-value donor relations and grant writing.
  • Salary Constraints – Many charities struggle to compete with private sector salaries, making it harder to attract top candidates.
  • High Turnover – Fundraising is a demanding job, and burnout rates are high, leading to frequent staff changes.
  • Competition Across Sectors – Fundraising skills are highly transferable, making it easier for professionals to move into corporate roles in sales, marketing, or business development.

How a Specialist Recruitment Company Can Help

Given these challenges, working with a specialist charity recruitment agency can make a huge difference in finding and retaining the right fundraisers. Here’s why:

1. Access to a Wider Talent Pool

Recruitment agencies specialising in the charity sector have extensive networks of skilled fundraisers. They can connect organisations with professionals who may not actively be looking for a new role but are open to the right opportunity.

2. Expertise in Charity-Specific Hiring

General recruitment methods don’t always work for charities. A specialist agency understands the unique skills required for fundraising roles and can match candidates based on both experience and cultural fit.

3. Reducing Time and Cost

Finding the right fundraiser can take months, costing charities valuable time and resources. A recruitment partner streamlines the process, pre-screening candidates and ensuring only the best fit for the organisation is put forward. Through networking and referrals, a specialist charity recruitment agency can identify both active and passive candidates, who have the right blend of experience resulting in a pool of potential leaders who align with the organisation’s mission and values.

4. Support for Retention Strategies

A good recruiter doesn’t just fill a vacancy – they help charities build long-term retention strategies by advising on competitive salaries, benefits, and workplace culture improvements.

5. Flexibility in Hiring

Whether a charity needs permanent staff, interim fundraisers, or consultants for short-term projects, a recruitment agency can tailor hiring solutions to meet their needs.

Final Thoughts: Investing in the Right People

Recruiting fundraisers in Scotland is a challenge, but it’s not impossible. By working with a specialist recruitment company, charities can access top-tier talent, reduce hiring risks, and focus on what they do best – making a difference.

If your charity is struggling to find the right fundraising professionals, it may be time to partner with an expert who understands the sector and can help secure the talent needed to drive impact and growth.

Are you looking for a rewarding and exciting new job role? Or do you have a position you are looking to fill?

Get in touch and one of our headhunting specialists at AWS Executive will help guide you through the Recruitment process.

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